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The Envelope Rolls Out 360° Primetime Emmy® Awards Coverage

Premiere of Emmy Week Screening Series and Roundtables

May 16, 2011

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LOS ANGELES — The Envelope, Los Angeles Times' entertainment awards insider, will once again deliver its unique, multi-platform coverage of the 2010-2011 TV season's hottest stars, shows and behind-the-scenes action in anticipation of the 63rd Primetime Emmy® Awards. Event-wise, a screening series and two roundtables will comprise The Envelope Emmy Week, showcasing some of the most talked-about series, characters and trends for an exclusive audience of Television Academy and guild members. Attendees will also be treated to a new location this year, the Regal Cinemas L.A. LIVE Stadium 14 theatres, for the June 1st-8th events.

"The television industry is loaded with compelling personalities, dramatic moments and high comedy on and off screen — particularly during awards season," said The Times Chief Revenue Officer and Executive Vice President of Advertising & Marketing, John O'Loughlin. "The Envelope is there to give audiences the insights they seek and advertisers a variety of the best mediums to reach both the industry and passionate consumers, and Emmy Week is designed to spotlight our singular position in this realm."

The Envelope's writers and editors will moderate Emmy Week's slate as follows:

Screenings:


Roundtables:
"Some of the most interesting revelations arise during these candid discussions with the industry's top talent and we're excited about delving into the 'alternative families' and 'geek TV' themes with our new roundtables," said Elena Howe, Editor of The Envelope. "We're also looking forward to doing a deep dive into specific categories in our seven print issues, and rounding that out with our non-stop online coverage."

The Envelope's print series, spanning the period from the nominations to the awards telecast, will include these issues:

TheEnvelope.com will feature a selection of clips from Emmy Week events along with complete news and information on Awards Tracker and the Buzzmeter, in photo galleries and discussion forums, and on Tom O'Neil's authoritative and addictive Gold Derby site. Emmy buzz has already begun at TheEnvelope.com, Facebook.com/latimesenvelope, and @envelope. An RSS feed and email alerts are also available online.

To RSVP for Emmy Week go to TheEnvelope.com/emmyweek.


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The Los Angeles Times Media Group (LATMG) businesses and affiliates also include The Envelope (http://theenvelope.com), Times Community Newspapers (http://www.latimes.com/tcn), LA, Los Angeles Times Magazine (http://latimesmagazine.com), Brand X (http://thisisbrandx.com) and Hoy Los Angeles (http://vivelohoy.com) which, combined with the flagship Los Angeles Times, reach approximately 5.2 million or 38% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News as well as Tribune Direct's west coast division and is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Additional information is available at http://latimes.com/aboutus.

Contact:

Cathy Williams| Los Angeles Times | 213.237.5058 | cathy.williams@latimes.com