November 23, 2011
LOS ANGELES — The Los Angeles Times Media Group (LATMG) today announced it is restructuring key leadership areas of its revenue and advertiser marketing teams to better capitalize on emerging consumer engagement trends, as well as social, mobile and experiential program opportunities. The following LATMG hires and promotions are aimed at ensuring marketers and advertisers looking to reach all demographics of the crucial Southern California marketplace are best served:
Andrea Nunn has joined LATMG in a new sales leadership role as Vice President, Media and Business Development. Nunn spent the past 10 years at HBO, most recently serving as Vice President, Affiliate Sales, and was previously a McCann Erickson executive. She will now assume sales responsibilities for the broadcasting and publishing categories, as well as the company's co-op sales teams, with a focus on pursuing more promotion opportunities for content programming trends.
Jennifer Collins has also joined LATMG in a newly created Vice President, Digital Revenue Products position, having most recently been General Manager, Variety.com. Collins will work closely with both the sales and digital product divisions in building and deploying new revenue solutions, partnerships, and associated data-driven opportunities. She will also assume direct oversight for The Times' Special Sections Custom Publishing products and initiatives.
David Burns has been promoted to a new role as Vice President, Promotional Revenue, Sports and Events. He was most recently Managing Regional Sales Director, Westside, and is now responsible for growing DMA-wide sponsorship and product integration revenue including the wine, spirits and beer categories. Burns previously established a solid track record of success in Las Vegas at both 944 Magazine and SpyonVegas.com.
Mike Kechichian has been promoted to Vice President, Advertiser Marketing. He has assumed increased responsibility since joining The Times as Manager, Advertiser Marketing from ESPN. Kechichian will now better integrate emerging sales lead generation efforts with the marketing program development team and oversee all aspects of LATMG's media kit, portfolio packaging, customer segmentation and related revenue opportunities.
Jeff Dellinger continues as Director, Entertainment Advertiser Marketing, and adds General Manager, Business Operations for Hero Complex. Dellinger will oversee continued expansion of Hero Complex's core online revenue base and further multimedia brand development aimed at advertisers eager to reach the fanboy demographic, including the Hero Complex Film Festival, IMAX partnership and annual Comic-Con street guide.
"The competitive landscape is evolving faster every day, and our ability to remain at the forefront demands ongoing change," said Times Chief Revenue Officer and Executive Vice President, Advertising Sales, John O'Loughlin. "The Los Angeles Times Media Group has great momentum heading into the New Year, and these new hires and promotions clearly indicate we do not intend to cede our current pole position."
NOTE: photos available upon request.
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