Our Reach




Our products influence every kind of consumer, and the very ones you're trying to reach. Affluent and educated homeowners with the means to travel and shop; families with children; a growing Hispanic audience with buying power, savy online users and young stylish trendsetters. Let us get you connected.

Did You Know?

The Los Angeles Times Media Group reaches 7.6 million+ consumers every week.
   Scarborough Recontact 2009 Release 2, Aug 08-Jul09
You'll reach more people earning $100K+ advertising in the Sunday Los Angeles Times than in eight leading business magazines combined.
   Source: Mediamark Research & Intelligence, Spring 2009 (Los Angeles Mediamarket)
A single ad in the Los Angeles Times reaches more people than running an ad during both morning and evening drive times on the top 20 radio stations in Los Angeles.
   Source: Scarborough Los Angeles 2009 Release 2 (Los Angeles DMA)
latimes.com has desirable online users
  • 67% of users are age 25-54
  • 52% are college graduates or beyond
  • 42% are professional/managerial
  • Median HHI of $79K (online norm is $68K)
   Sources: comScore, March 2010; @Plan Spring 2010
Via the self-service advertising site, you can target this audience by who they are and where they live.    See more below.

Display Style Print Advertising Options


Display Style Print Advertising Options are available in these following Editorial sections:

•  Main News, Sports, Business, LATextra, Travel, Calendar

East and West zones are not available in all sections.
Full Reach Print Product
Reach the Los Angeles Demographic area
IMPRESSIVE REACH
  • Sunday Readership: 2.9 million
  • Sunday Circulation: 900,000+
  • Daily Readership: 1.9 million
  • Daily Circulation: 600,000+
   Sources: Scarborough Los Angeles 2010, Release2; ABC Publisher's Statement, September 2010 (Subject to audit)
West Zone Print Product
Reach the desirable Westside, Beach Cities and Central City areas
IMPRESSIVE REACH
  • Sunday Readership: 1.7 million
  • Sunday Circulation: 650,000+
  • Daily Readership: 1.2 million
  • Daily Circulation: 400,000+
   Sources: Scarborough Los Angeles 2010, Release2; ABC Publisher's Statement, September 2010 (Subject to audit)
East Zone Print Product
Reach the growing Inland Empire and Valley areas.
IMPRESSIVE REACH
  • Sunday Readership: 900,000+
  • Sunday Circulation: 350,000+
  • Daily Readership: 500,000+
  • Daily Circulation: 250,000+
   Sources: Scarborough Los Angeles 2010, Release2; ABC Publisher's Statement, September 2010 (Subject to audit)

Display Style Online Advertising Options

latimes.com News Channel
The News portfolio consistently ranks high on latimes.com, with over 39 million page views (30% of total traffic)

Be seen where consumers go for news content from the Los Angeles Times' editorial department.
Sources: Omniture, monthly average page views based on April 2010 - March 2011
latimes.com Sports Channel
Most visible and sought after sports authority in L.A. with in-depth
coverage of local teams

2nd most populate sports section, Sports garners a monthly average of 16.4 MM PV's
Sources: Omniture April 2011; PV - Omniture, May 2010 - April 2011 average monthly
latimes.com Business Channel
Business content drives over 6.6 million monthly page views. Gain valuable exposure in one of latimes.com's most highly trafficked and desirable sections.

Leverage latimes.com's extensive business coverage to target consumers.
Source: Omniture March 2011

Listing Style Print Advertising Options

Listing Style Print Advertising for all categories of advertising that run in the Business and Sports Sections are available daily with Full Circulation Print, West Zone Print and East Zone Print Options (see maps above)

Automotive & Transportation:   Friday, Saturday & Sunday sections w/expanded zone options.

Westside/LA Proper
Bel Air, Beverly Hills, Boyle Heights, Brentwood, Century City, Culver City, Eagle Rock, East Los Angeles...
San Fernando Valley/Ventura
Acton, Agoura Hills, Arleta, Burbank, Calabasas, Camarillo, Canoga Park, Canyon Country, Carpinteria...
South Bay/Southeast
Artesia, Bell, Bell Gardens, Bellflower, Carson, Cerritos, Commerce, Compton, Downey, East Los Angeles...
San Gabriel Valley/Inland Empire
Adelanto, Alhambra, Altadena, Angelus Oaks, Apple Valley, Arcadia, Azusa, Baker, Baldwin Park, Banning...
Orange County
Aliso Viejo, Anaheim, Anaheim Hills, Balboa Island, Brea, Buena Park, Capistrano Beach, Corona Del Mar...

Online Partners and Websites


Many of our advertising packages include an on-line component with one of our online partners. See the advertising category list below for the online website.

Apartments.com for Rentals
Apartments.com is a national online apartment guide and relocation resource distinguished by its highly customized searches, superior visual aids and affiliation with more that 1,000 partner websites across the country
CareerBuilder.com for Employment/Jobs
CareerBuilder.com puts over 1 million jobs in front of poised job seekers wherever they are - at home or at work - in print and on the Internet. More than 23 million unique visitors come to the site every month to check out the opportunities in every industry, field and job type.
Cars.com for Auto & Transportation
Visited by more than 10 million car shoppers each month, Cars.com is the leading destination for online car shoppers, offering credible and easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car.
Cityfeet.com for Commercial Real Estate
Cityfeet is the leading online commercial real estate network providing marketing solutions to both local and national commercial real estate firms and professionals with commercial real estate related services. Cityfeet connects tenants, investors and brokers with property owners, brokers and other real estate professionals through its highly trafficked site and the sites of its over 200+ online partners.
Gadzoo.com for Pets
Gadzoo is a great source of local information about pets. Pet Lovers go to Gadzoo for advice from experts and the latest news.

Homefinder.com for Home for Sale
Homefinder has combined the strength and impact of our national site with our Network of 130+ newspaper partners to funnel local, targeted home buyers to your property. But don't just take our word for it; we've got over a decade of experience and more than 15,000 agents, brokers and builders currently seeing measurable results.

latimes.com for Estate Sales and Garage Sales
Locations mapped on a google map with links to information on latimes.com. latmes.com is a top five U.S. newspaper website, with an audience of more than 9 million monthly unique visitors generating over 160 million monthly page views.

latimes.com for Wedding Announcements
latimes.com is a top five U.S. newspaper website, with an audience of more than 9 million monthly unique visitors generating over 160 million monthly page views.

Legacy.com for Obituaries and In Memoriams
As the leader in the online memorial and obituary market, Legacy.com is visited by more than 14 million users each month. It partners with 124 of the 150 largest newspapers in the U.S. and features obituaries and Guest Books to provide ways for readers to express condolences and share remembrances of loved ones for more than two-thirds of people who die in the United States.

Marketplaceads.latimes.com for Real Estate Regional Sections, Automotive Regional Sections, Fry's, and various advertising directories
latimes.com is a top five U.S. newspaper website, with an audience of more than 9 million monthly unique visitors generating over 160 million monthly page views.