News briefs for Feb. 22

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Relay for Life kickoff event scheduled

The kickoff event for the 2012 American Cancer Society Relay for Life of Boyle County will be 5:30-7:30 p.m. March 1 in the Commonwealth Cancer Center lobby.

The Relay for Life of Boyle County will be June 22-23 in Millenium Park.

Cancer survivors, families, caregivers, team captains and members, schools, organizations, and others are welcome to attend the kickoff event and hear about the new ideas and innovations planned for this year’s relay.

The kickoff will also serve as an opportunity for participants to register their teams and sign up to serve as volunteers.

There will be informational booths set up throughout the lobby that guests can visit, with a short presentation at 6 p.m. The presentation will honor last year’s Relay For Life top fundraising teams, community cancer survivors and the 2012 sponsors.

For more information, contact Christy Burton at christy.burton@cancer.org or (859) 260-8295.

 

Upcoming Boyle library events

The Friends of the Boyle County Public Library will host the event “Composting and Worm Culture” noon March 14. The event will be presented by Deborah Larkin and Joanna Kirby.

The Friends also will host the film series “American Comedy Classics II” at 7 p.m. on Thursdays beginning March 15. The first selection will be a 1932 comedy directed by Norman Z. McLeod, starring Groucho Marx.

 

Seminar offers tips for getting results from advertising

Robert McInnis, a leading New York-based authority on advertising effectiveness for local businesses, will share his approach in a free 90-minute seminar sponsored by Advocate Communications 8 a.m. March 7 at Hampton Inn, 100 Montgomery Way, just off the Danville bypass.

“You don’t need to have any special creative powers to get an instant and dramatic response from your print and online ads,” says McInnis. “In fact, the more creative an ad is, the more confusing it can be and, as a result, the lower its effectiveness.”

For the past 20 years, McInnis has taught a step-by-step approach to some of the world’s largest and most prominent ad agencies, universities, newspapers and magazines, and he says the approach is particularly well-suited to local businesses that want to succeed in this economy.

McInnis’ approach is billed as an informative, entertaining and often humorous 90-minute seminar that will show a number of “before” and “after” case studies where local businesses weren’t getting a response and how he helped turn them around.

The seminar is free and there will be no sales pitch, only McInnis sharing techniques.

Seating is limited; attendees must call (859) 236-2551 ext. 350 or 152 to reserve a seat.

Examples of McInnis’ work are available at www.strongresponse.com.

 

Meetings

Hustonville City Council — 7 p.m. Tuesday at city hall to discuss fire department equipment.

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