The Pop-Tarts "Varietzer"

Times SquareKellogg Company
Several of the 23 types of Pop-Tarts in the "Varietzer" are selected in the Pop-Tarts World store in New York's Times Square. One of Kellogg Co.'s most popular brands is popping up in Times Square at Pop-Tarts World, more than 3,000 square-feet dedicated to the toaster pastries. Richard Drew, Associated Press
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