superstar and Fox Newsfinancial analyst John “Bradshaw” Layfield, 45, begins his years-long project today to climb each continent's highest summit in an effort to raise money for underprivileged children at Family Centre in Bermuda. Though Layfield is from Texas, he now calls the island country his home.
"I ran into a friend of mine who raised a ton of money for charity climbing the seven summits," Layfield said in a phone interview Monday. "I wanted to raise money for my at-risk kids that I work with in Bermuda and I thought this was a great way to try and do it."
WWE jumped at the opportunity to partner up with Layfield in his project and decided to help in a big way.
"I reached out to [WWE chairman and CEO]
WWE will also provide Layfield with state-of-the-art tools that will allow him to take videos while climbing and send them back to WWE and his social-media platforms in real time.
"It's really a wonderful thing how they're promoting this across all of their platforms so that hopefully we can raise a lot of money. Because of them, 100 percent of the money [raised by the project] is going to go directly to the kids."
Layfield lands in Russia today to scale
Layfield's family and friends have been supportive of the endeavour, but certainly there are concerns.
"They are tentative as it pertains to the safety [of the project]. Fifteen to 30 people die on Mount Elbrus a year. They also wonder if I can do it physically, and I wonder that, too. I don't know if I can or not. I will certainly be on all these mountains and I will certainly try to climb them all."
Only 347 individuals have successfully climbed the seven summits.
To train for these climbs, Layfield climbed flights of stairs in a tall building in
As part of his cargo for each trip, Layfield will be bringing a WWE flag, which he will plant at the summit of each mountain.
For more information: http://www.beyondrugbybermuda.com/7-summits.html