's new syndicated
, "Katie," will be airing on
starting next fall, Bill Hooper, the station's general manager said.
show will air at either 3 or 4 p.m., both key time slots because of their potential to drive viewers into the early evening local newscasts.
Couric's will air live at 3 in many markets, but general managers will have the option in some cases of carrying it at 4 p.m. so that it can lead into the 5 p.m. news. With many stations like Baltimore's
starting their early evening news at 4 p.m., feeding the show live at 3 seems like a sound idea.
"Given her history with the
Show and as an anchorwoman on the evening news, we think 'Katie' is going to be a very attractive show to women 25 to 54 [years of age] and a great lead-in for news," Hooper said. "This is a show we're really looking forward to."
"Katie" could indeed shake things up in the afternoons if it airs at 4 against "Ellen" on WBAL and local news on WJZ. And if successful, it could significantly improve WMAR's local news ratings at 5.