Daring to be an
devotee in a world dominated by
s Windows may seem quixotic, but just about any Macintosh user will tell you that despite some disadvantages, theyd never turn to the "dark side."
So why choose Apple? And why are Mac users so incredibly loyal?
It doesnt seem to add up. Apples share of the computer market hovers around 3 percent to 5 percent, with nearly all of the remainder using Windows.
The total number of Mac users worldwide is estimated at 25 million, dwarfed by the hundreds of millions using Windows.
Critics point out that Macs cost more than Windows PCs, have slower processors, run far fewer programs and arent compatible with industry standards.
Technology "experts" periodically predict Apples imminent death.
But Mac users tirelessly combat these perceptions, which arent as black and white as they seem. They maintain that, while Macs may cost more, they usually last longer; that processor speed isnt necessarily the most important feature of a computer; that Macs interact with Windows PCs far better today than they did 10 or even five years ago; that almost any software the average user might need is available for the Mac.
Most Windows users cant figure out the extraordinary affection Mac folks have for their computers; in the Windows world, the prevailing attitudes toward computers tend to be indifference, if not irritation.
While a few bona fide Mac-haters exist in the PC world, the typical owner of a Windows PC considers the Mac a nice-looking computer suited mainly for schoolchildren and artists.
Mac users, on the other hand, consider Microsoft in general, and its Windows product specifically, as an evil that must be fought. To bring a Windows user over to the Mac camp is akin to saving their silicon soul.
What is it about Macs that elicits such sentiments? As a Mac user myself for the past decade, I offer these reasons: