Maryland has a deal with Maroon PR to work with the school's athletic department on a number of initiatives, including branding and coaches' media training, according to school officials.
Maroon is a full-service public relations and marketing company based in Columbia. Its clients include Ripken Baseball, the
It has become increasingly common for athletic departments to use consultants to aid in marketing and other initiatives.
Maroon will help with media placement, branding and coaches' media training.
Maryland is trying to maximize ticket sales, particulary for football and men's basketball -– its two biggest draws. They help support the schools' other teams.