A new marketing campaign unveiled Monday aims to replace the tweeting centaur
The campaign seems to be the latest component of the Infield marketing roll-out, but the Maryland Jockey Club is not taking credit for it.
While the anonymous campaign could be the Jockey Club's ham-fisted attempt at going viral, stoking excitement for the campaign's eventual official unveiling, for now, club president Tom Chuckas says it is not associated with the Infield.
The conveniently-timed announcement, complete with several Facebook profiles and promotional videos, imagines Kegasus has disappeared and other mythical creatures, a leprechaun and the Easter bunny, are now lobbying to take his place as Infield mascots. It does not have any listed authors or credits, beyond a phone number for a fictional brotherhood of mythical creatures.
It does, however, bear a professional imprimatur - the fake brotherhood has a logo, its own dedicated hotline, and a publicist writing its press releases. (The social media campaign can be found here; the brotherhood's listed phone number goes straight to a fake voicemail.)