When tickets to the third Grand Prix of Baltimore went on sale in December, race promoter Race On announced a drastic drop in the price for junior tickets.
Now, some kids can watch for free. Race On announced Tuesday a revised ticket plan -- one already in place at other popular road races, officials said -- that will allow each adult with a general admissions ticket to bring one child 12-years-old or younger to the Labor Day event.
"We know that Labor Day weekend is a time to spend with family, and we're excited to make it easier for families to attend one of the largest and most exciting sporting events on the East Coast," said Grand Prix of Baltimore General Manager Tim Mayer in a news release. "By bringing our junior admission policies in line with those of the best-attended races in the country, we're making the Grand Prix of Baltimore an even better Labor Day weekend value."
J.P. Grant, one of the founders of Race On, said the new ticket policy was not prompted by concern over the rate of ticket sales.
"We feel good about sales so far," he said. "This isn't us saying, 'Oh, my gosh.' We're getting smarter and we're learning from others. This is the way it's done a lot of places and it encourages the family atmostphere we're looking for."
A general admission three-day pass for juniors costs $25. Fans who already purchased general admissions seats have been contacted by Race On and advised of the new policy and will be able to adjust their ticket orders accordingly, a spokesman said.
The new policy also covers paddock passes, which allow fans to access the garage area where race teams set up for the weekend. A three-day paddock pass for seniors costs $45, while the charge for juniors is $25.