The worldwide entity that acts as a traffic cop for Internet domain names, ICANN, today released a list of hundreds of proposed top level domain names that could supplment the current 20+ suffixes in use, such as .com, .org., .net, .org, and .xxx. ICANN billed it as likely the biggest expansion ever of the Internet domain system.
It's a veritable gold rush for major companies to lock up domain names that mirror their companies or their product names, such as .Apple and .Android.
ICANN received more than 1,900 applications for new domain names -- the full list is here.
So how would this work? Instead of visiting Apple.com, we'd go to Apple.Apple? That's kind of goofy, no?
Companies have to pay $25,000 a year to maintain their top level domain, says The Verge.
I cruised through the list right now and here are some things I noticed:
* 13 entities applied for the .app extension. Lots of folks want to control apps.
* Microsoft applied for .xbox and .azure.
* Beats By Dre applied for .beats.
* Someone applied for a .blackfriday domain.
* The Boston Globe applied for .boston.
* The Vatican applied for .catholic.
* Nissan claimed the .datsun domain, though the car brand was phased out in the mid-1980s.
* The American Heart Association applied for .stroke.
* Google has applied for .diy, .fyi, .meme, .mom, and .lol.
* I don't think any U.S. states applied for this, including Maryland. Missed opportunity?
* I CAN'T BELIEVE NO ONE APPLIED FOR .OMG. OMG!
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