"It's fun," Jones said during a fan appearance Wednesday night at the Macy's store at White Marsh Mall. "I'm enjoying it. I like it. You know me, I'm a role player. I just go along with the ride."
And it's been quite the ride for Jones ever since he signed a two-year, $7 million contract last spring, as he was named to his first Pro Bowl with three returns for touchdowns during the regular season.
Jones was instrumental in the Ravens' 34-31 victory over the San Francisco 49ers in his hometown of New Orleans.
Jones had 290 all-purpose yards to establish a new NFL Super Bowl record for total yardage. That included a 108-yard kickoff return for a touchdown, the longest in Super Bowl history to open the second half.
Jones also beat 49ers cornerback Chris Culliver for a 56-yard touchdown catch, the longest play the 49ers' defense allowed all season.
"I had so much excitement after the game, I popped a blood vessel in my eyes," said Jones, who was sporting sunglasses Wednesday. "That's why I'm wearing shades. My eyes are all red. All I can say is, 'Wow, and I want to do it again.'"
Jones' speed is eye-catching, and it was particularly evident when he bolted past Culliver.
"That was an unbelievable play for us," tight end Dennis Pitta said. "Jacoby did a great job buying time. It looked like Jacoby had him beat by 10 yards from my perspective. He had to kind of wait on the ball for a little bit and then made an unbelievable catch and then a couple of great moves at the end. What a huge play."
On the kickoff return, Jones reached the end zone untouched.
"He's played awesome for us," wide receiver Anquan Boldin said. "That's the reason we brought him here was not only to be a third-down receiver for us, but to be a returner. He played well this entire postseason."
Jones thoroughly enjoyed the Ravens' victory parade Tuesday in downtown Baltimore.
"I'm from New Orleans, and we have Mardi Gras," Jones said. "That was times 10."
Jones said he hasn't changed and won't change even though he's garnering more attention nowadays.
"I'm still the same old G," he said. "Ten toes down is the only way I know how to do it. I'm just me."
Jones indicated that he wasn't fielding anything in terms of endorsement offers just yet, but he'll keep his phone on if anyone wants him to be their new pitchman.
"I've been with Nike ever since I've been in the league," said Jones, one of the flashiest end-zone dancers in the league. "I'm the same old guy. I show up and play ball."
A self-described late bloomer who was 5 feet 7, 160 pounds as a high school senior at Abramson in New Orleans before a huge growth spurt in college, Jones appreciates his personal journey.
"When I graduated high school, I was 5-7, 160 with bricks in my pocket," Jones said. "I've been the underdog all my life. I walked on at Lane, and I just took off. I was determined."
Entering the final year of his contract, Jones is due a $1 million roster bonus on March 16, the fourth day of the new league year. He's due a $3 million base salary and has a $4.9 million salary-cap figure. His deal includes a $500,000 escalator clause triggered by total receptions for the 2013 season.
Jones would seem to be as good a candidate as any for a contract extension at some point.
When asked if he's hoping to sign a long-term deal, Jones replied quickly: "I want to retire here."