Woofound raising another $2 million

Woofound is a Baltimore startup that's on a roll.

The company, which is building mobile and web apps that help users find stuff they like based on a simple image-based personality and preference test, filed paperwork with the SEC that showed it intends to raise $2 million from investors.

So far, it has raised $443,000, according to the SEC form disclosure

Previously, the company had raised around $1.2 million since its founding last spring. 

So what's special about this? 

Well, if Woofound completes its next round, that'd be $3.2 million raised -- a nice chunk of change for a Baltimore startup that's focused, at least in part, on consumer-facing software products. We don't see this kind of investment every day in a Baltimore startup -- businesses like Woofound are constantly getting funded in Silicon Valley, but not here, where the funding tends to go a lot to B2B, cybersecurity, biotech, etc.

But if the folks behind Woofound execute on their ideas, we could be looking at a whole new way to find stuff on the web, using Woofound methods that are kinda fun, and highly personalized.

Woofound has an iPhone app and it's building a regular website. But it's also planning on offering its core technology as a platform to universities, so they can help their students connect with education and other resources on campuses.

For more in-depth coverage of Woofound, check out the profile I recently did on the company

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