Since their U.S. debut in 2007, clean diesel models have made impressive strides and earned critical accolades — along with a trendy next-big-thing cachet.
The segment's bestseller, the sporty Jetta TDI has been lauded by critics and drivers for its 41 mpg economy — 40% better than the regular Jetta. VW quickly followed it up with a 2010 Golf TDI, a diesel-sipping compact with a 2-liter engine that produces 140 horsepower and 42 mpg fuel economy. The Touareg SUV, meanwhile, is available with a turbocharged 3-liter V-6 diesel engine that produces 407 pound-feet of torque — far outpacing the gas-driven Touareg.
“Clean diesel is getting to be popular with Hollywood and the entertainment industry, the people who set trends,” Omotoso said. “When you see Mercedes-Benz Bluetecs in music videos and pulling up to red carpet events, you know it’s hot.”