It’s only fitting that “The Granddaddy of Them All” features the mother of all gameday parties.
The Rose Bowl will be home to an incredible six-acre hospitality village on New Year’s Day outside the historic Pasadena stadium. It will be orchestrated by PrimeSport, the official fan-to-fan ticket exchange, VIP hospitality and travel package provider of the College Football Playoff Semifinal at the Rose Bowl Game presented by Northwestern Mutual.
The festivities will complement the momentous matchup between the Oregon Ducks and the Florida State Seminoles in the inaugural NCAA playoff.
“Not only is the [Rose Bowl] game a great experience, but you want the day to be a great experience,” said Hall of Fame quarterback Warren Moon, who will host the Club PrimeSport VIP pregame party in the hospitality village.
Although situated in Lot H right in front of the iconic Rose Bowl sign, the hospitality village is no tailgate party. In fact, it takes more than two weeks to transform the area into the premium pregame experience. Plus, for the first time, the event management company is also offering an in-stadium Rose Bowl hospitality package for the ultimate experience.
“We turn a grass soccer field [Lot H] into an all-inclusive, turnkey hospitality village,” said Sharyn Outtrim, PrimeSport’s head of hospitality. “With our important guests in mind, we oversee every detail of their gameday experience — everything from catering, to entertainment, tenting, furniture, upscale restrooms, landscaping and more. We are able to customize everything.”
The heartbeat of the hospitality village, which is open 10 a.m. to 1 p.m. on game day, is its sports bar and main stage, which hosts live entertainment emceed by ESPN sportscaster Michelle Beadle. Shuffleboard, air hockey and pool tables line the village as well. And you never know who’s going to make a special appearance to support their alma mater. In the previous Rose Bowl Game, Michigan State alumni Magic Johnson and Pro Bowl wide receiver Derrick Mason greeted fans in the hospitality village as the Spartans edged Stanford.
The Club PrimeSport VIP Tent, designed for individuals and small groups, includes a full bar and concierge.
“You want [VIP guests] to have a great time. … I’m going to be one of the guys that’s helping to do that,” said Moon, who was named Most Valuable Player in the Washington Huskies’ upset victory over the Michigan Wolverines at the 1978 Rose Bowl Game. “I can share my experiences as a player — what the players might be experiencing in getting ready for the game.”
For groups of 50 or more people, PrimeSport provides private tents that have an option to remain open for an hour after the game, allowing guests to enjoy the postgame show over food and cocktails while traffic exiting the stadium subsides.
PrimeSport’s new in-stadium hospitality package, which runs from an hour before kickoff through the end of the game at the Rose Bowl’s exclusive Blue Moon Club, features open bars, catering by Wolfgang Puck, restrooms and lounges with flat screen TVs and beautiful views of the San Gabriel Mountains.
“It’s for the ultimate fan who’s looking to take their VIP experience into the stadium inclusive of open bar, food and restrooms,” Outtrim said. “Many of these customers are entertaining their VIP guests and want to ensure they provide the best level of hospitality.”
An official partner of the Rose Bowl Game since 2007, PrimeSport can handle attendees’ entire to-do list, from tickets to travel (other than flights) to hotel bookings, transfers and premium parking (including complimentary mini-coach and motor coach parking for groups of 10 or more guests).
PrimeSport’s Rose Bowl Game packages are available in a wide variety of combinations (with or without game tickets), including ticket-hospitality-hotel packages and, for the first time, official Rose Parade Tour Packages for visitors who want to make the College Football Playoff Semifinal an all-day experience. Fans who already have game tickets can also upgrade to any one of PrimeSport’s hospitality events.
PrimeSport also offers packages for other major sporting events including the Super Bowl, Final Four, Stanley Cup Finals, Masters Tournament, Kentucky Derby and Daytona 500.
“We help our customers navigate the waters of these major events and experience them as an insider,” Outtrim explained. “If you’re coming on one of our travel packages, we will do everything from hotel, souvenir gifts, game day transfers, a great party and of course tickets.”
—Paul Rogers, Brand Publishing Writer