In 2007, Roche was one of the first people to post hilariously absurd videos on YouTube. In "Baltimore Shopping Network," he's a salesman hawking a two-handed sword and other ridiculous stuff. But his breakout was "Toothbeef Sandwich,", where he makes a sandwich with beef, white bread and toothpaste, and the guy who eats it starts vomiting chunks of (presumably) fake blood. Roche also teamed up with Dan Deacon to create "Ultimate Reality," a music and video performance piece which used clips from Arnold Schwarzenegger movies.
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