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Under Armour, NBA deal allows use of uniforms in ad campaigns

NBA

players sponsored by Baltimore-based

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Under Armour

will be sporting their professional jerseys in upcoming ad campaigns for Under Armour footwear, under a partnership between the company and the National Basketball Association.

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The multi-year partnership between the league and the sports apparel company will allow the athletes to wear official NBA uniforms when promoting footwear in promotional campaigns, brand advertising and in-store promotions, Under Armour said Tuesday. NBA athletes with Under Armour endorsement deals include

Brandon Jennings

of the

Milwaukee Bucks

,

Derrick Williams

of the

Minnesota Timberwolves

,

Kemba Walker

of the

Charlotte Bobcats

and

Greivis Vasquez

of the

Memphis Grizzlies

.

The company and the NBA also will join forces to refurbish community basketball courts throughout the country. The agreement follows the November launch of Under Armour's biggest basketball campaign ever. Under Armour also unveiled new basketball footwear this fall, including the UA Micro G Bloodline, which the company says was inspired by Jennings' route to the NBA.

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