Under Armour announced Thursday that it will open a specialty store at
The company reported a 31 percent increase in direct-to-consumer revenue for the third quarter as it further transitioned from selling mostly in big-box stores. Adding new stores is part of the long-term plan.
"We've had great partners that have been with us a long time, from Dick's to
"We're not just the tight T-shirt company anymore."
Under Armour has opened specialty stores elsewhere —
"If somebody wants to come in and start taking spinning classes, we'll have a person who can guide them every step of the way," he said. "Show them what to wear, what shoes they need and also where they can find these classes."