Share the success of the Under Armour brand

Under Armour Inc.Preakness StakesTriple CrownKevin Plank

It is amazing how the Under Armour line of apparel has caught on with the school kids. I had a chance to attend grandfather's day recently and stood in the back of the room watching the kids sitting on the floor and singing.

Initially, I thought all of the kids were in uniform, but when I looked more closely I was surprised to see that all the shirts bore the Under Armour logo.

Also, at a recent soccer game many of the players' fathers also wore shirts with the Under Amour logo. Whatever the reasons, the company seems to be enjoying tremendous success and soaring profits.

Witness your recent article on Under Amour CEO Kevin Plank and his Sagamore Farm planning to enter a horse in the upcoming Preakness ("CEO chases dream of Triple Crown," May 14). Baltimore can be proud of having someone from Maryland do so well so quickly with a product of such widespread appeal.

However, being blessed with such success carries with it a responsibility for reaching out to those less fortunate. I recently had a chance to tour a struggling school in Baltimore City, and I can't recall seeing any of the kids wearing shirts with the Under Amour logo.

I would hope that Mr. Plank has a plan to share some of his success with these youngsters as well.

Raymond D. Bahr, Baltimore

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