Major hotel chains have long tried to appeal to health-conscious travelers by putting fruit and bran muffins in the breakfast buffet, handing out maps to nearby walking paths or offering access to a hotel gym, among other tactics.
The new inns, dubbed Even hotels, will also serve "natural, fresh, fit and energizing meals," including mini-smoothies in the morning, according to the company. The group hopes to open 100 hotels in the next five years by converting existing hotels.
The new chain is designed to appeal to the 40 percent of the traveling public — or 17 million Americans — who say a healthy lifestyle is important to them, said Christian Hempell, vice president of new business development for InterContinental.
He said the hotels will appeal to travelers who want "a balanced lifestyle. They just want it to be part of their daily life."