Target market

The iQ, officially known as a micro-subcompact, is aimed at urban buyers who need little more than a pair of seats and a dollop of cargo room. It's been puttering along in Europe and Japan for a couple of years under the Toyota brand.
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<a href="http://www.latimes.com/business/autos/la-fi-autos-scion-iq-review-20111027,0,7780491.story"><u>See full story</u></a>

( Toyota )

The iQ, officially known as a micro-subcompact, is aimed at urban buyers who need little more than a pair of seats and a dollop of cargo room. It's been puttering along in Europe and Japan for a couple of years under the Toyota brand.
See full story

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