Never one to let rivals like McLaren and Ferrari have all the fun unveiling their $1 million-plus supercars, Lamborghini brought its $3.9 million Veneno to the Geneva Motor Show.
The automaker on Monday unveiled the 750-horsepower car to celebrate Lamborghini's 50th anniversary.
Only three copies of the Veneno will be made. Sorry, all are spoken for. Two of the buyers live in the U.S., one of whom happens to own a Lamborghini dealership in Long Island.
So what do these three buyers get for their money?
A street-legal race car that will do zero-62 mph in 2.8 seconds and has a top-speed of 220 mph. Like the Aventador it's based on, the Veneno has a naturally aspirated 6.5-liter V-12 engine, a seven-speed automated manual transmission, and permanent all-wheel-drive.
Photos: Lamborghini's new $3.9-million supercar
Though the car also shares a carbon-fiber monocoque chassis with the Aventador, all of the carbon fiber body panels are unique to the Veneno. Lamborghini said a key goal of the new body was to maximize the car's downforce, hence the various splitters, air ducts, diffusers and the large, adjustable rear spoiler.
The car comes with 20-inch wheels in the front and 21-inch wheels at the back. The rims themselves also have a carbon fiber ring designed to work like a turbine to provide additional cooling to the carbon-ceramic brakes.
Inside, the Veneno gets the custom carbon fiber treatment too, with the material used on the seat shells, center tunnel and door sills.
The extensive use of carbon fiber means the Veneno is 275 pounds lighter than the Aventador, for a total of 3,190 pounds.
In keeping with Lamborghini's tradition of naming its cars after fighting bulls, Veneno was a bull known for being among the fastest ever, according to the automaker. The bull gained notoriety in 1914 by fatally wounding a famous bullfighter of the era.