Ford Motor Co. took the stage Tuesday morning to unveil is new luxury midsize crossover vehicle, the 2016 Lincoln MKX.
Aimed at capturing more of the U.S. and Chinese luxury market -- which Ford president and CEO Mark Fields said would account for half the global luxury purchases over the next five years -- the MKX is an elegantly-designed and richly-appointed SUV.
The MKX will be powered by a 3.7-liter V6 engine that puts out an estimated 305 horsepower. It will also be available with a 2.7-liter, twin-turbocharged, V6 engine that makes an estimated 330 horsepower.
When the car hits dealerships in the fall, it will feature forward-looking technology like parking assist, schedulable remote starting, seats that massage on the road and deflate to make exit and entrance easier, and a hands-free liftgate with personalized settings for users of different heights.
Under a swelling violin soundtrack, Fields and Lincoln president Kumar Galhotra showed off what Galhotra called the MKX's "soft supple leathers" and "rich unique woods," and drew attention to specific details like the MKX's self-washing front-end camera, which assists in parking and other semi-autonomous functions.
The 2016 MKX will feature a premium Revel sound system, and is the first in a series of Ford and Lincoln vehicles that will use this brand under a 10-year exclusive deal Ford made with Revel parent company Harman, which claims to produce entertainment and information systems for 80% of the world's luxury vehicles.
Pricing on the new MKX was not announced. But the currently available 2015 MKX starts at $38,900.