Korean automakers, Toyota and Volkswagen all had a rough time with the California auto market last year.
Hyundai experienced the biggest market-share slide of any auto brand, according to the California New Car Dealers Assn. The South Korean automaker’s share of the Golden State’s car market slipped to 3.9% from 4.6%.
Corporate sibling Kia fell to 3.4% from 3.7%. Combined, the Koreans lost a full percentage point of market share in California last year.
Although market leader Toyota’s sales continue to rise, other brands are starting to catch up. Toyota’s share of the California market dipped from a dominating 19.1% to a still-impressive 18.5%. Second-place Honda is still far behind at 12.1%, unchanged from the previous year.
Volkswagen was the third-biggest loser in market share, falling to 3.4% from 3.9%.
VW, Hyundai and Kia sales were all hurt by a lack of new models.
Subaru was the biggest gainer. Its share of the market rose to 2.5% from 1.9%.
Tesla, which ramped up production of its Model S electric sedan during the past year, now accounts for 0.5% of the California market. That’s the same as Buick and Land Rover and almost as big as Chrysler.
Ford is the fastest-growing domestic brand in the state. It now has a 10.8% share, up from 10.4% in the prior year. Chevrolet is growing nearly as quickly and now has 7.4% of the market, up from just over 7% a year ago.
Automakers sold 1.7-million cars in California last year, an 11.9% gain from the prior year. Nationally, auto sales rose 7.6% last year, according to Autodata Corp.
[For The Record, 7:51 a.m. PST Feb. 18: An earlier version of this post stated that Tesla has 5% of the California market, according to the California New Car Dealers Assn. The company has a 0.5% share of the state's market, the group said.]