RSS Feeds
ENTERTAINMENT
The decision by the Academy of Motion Picture Arts and Sciences comes as TV advertising budgets tighten and viewership falls.
|
FROM OUR BLOGS
A 15.2% increase in the first half of 2008 pales compared with previous years. >>
RIGHT TO BARE TEETH
New spots taking him to task on gun rights will air in battleground states such as Ohio, Virginia and Florida. >>
MARKETING
Some carriers see overhead bins and even barf bags as valuable real estate for commercial messages. Others fear turned-off passengers would migrate elsewhere. >>
UCLA FOOTBALL
Dan Guerrero gives his support for the efforts to market the Bruins football team but says there would be a 'different approach' from now on. >>
UCLA FOOTBALL FYI
Fresno State fans are urged to buy tickets to Saturday's game at the Rose Bowl. Will it hurt the Bruins' home-field advantage? >>
BILL DWYRE
How come no one's talking about that other local team, the one that glided into baseball's playoffs and isn't still trying to get in? Chalk it up to marketing, Manny and a crafty low-key manager. >>
BOOK REVIEW
Advertisers have never encountered an open space they didn't consider a possible advertising medium. >>
INTERNET
Growing scrutiny and opposition could cause problems for both Internet companies. >>
COMMENTARY / RYDER CUP
The marketing- and media-induced animosity between the U.S. and European teams doesn't do justice to the event's history. >>
COWBOYS 28, BROWNS 10
Tony Romo passes for 320 yards and leads four long touchdown drives, and Terrell Owens, Marion Barber and defense also contribute as Dallas' star-studded cast handles Browns with ease. >>
FROM OUR BLOGS
It's been hard to avoid Barack Obama's distinctive red, white and blue "O" logo on display ads as you tool around online, particularly on news sites. In contrast, the star logo of his Republican presidential rival John McCain's campaign hasn't shined as brightly across the Web. >>
BEIJING 2008
The Games are over, but the owners of restaurant chain Meizhou Dongpo are preparing along with Beijing for next month's Paralympics. After that, they've got their sights on global expansion. >>
SPORTS
The company wants to develop and run stadiums throughout the basketball-crazed country. >>
CAMPAIGN '08
A major fundraiser for John McCain, he also helped pay for the Swift Boat ads that attacked the military record of Democratic presidential candidate John F. Kerry in 2004. >>
CAMPAIGN '08
His aides say the spot is funded by a political group linked to McCain's campaign. >>
MARK HEISLER / ON BASKETBALL
Chinese fans adore the Lakers star, whose commercial appeal has had quite a rebound. >>
OLYMPIC SWIMMING
'It's going to be weird,' says the 23-year-old champion, who's now making appearances for his sponsors between fielding questions from reporters. What he really wants to do is meet Michael Jordan. >>
OLYMPICS
Olympians will draw the spotlight, but it's hard to predict who's golden in the long run. >>
BEVERAGES
The pocket-size alcoholic pouches appeal to teens, some worry. The makers say they're filling a niche. >>
GRADUATING TO FIFTH GRADE
A cable TV ad slaps McCain with the less glamorous label of 'Washington's biggest celebrity.' >>
THE RURAL VOTE
Barack Obama's campaign has launched a rural outreach program in Ohio, one that depends more on raised barns than raised funds. >>
MARK HEISLER / ON OLYMPIC BASKETBALL
This year's script couldn't be more promising for the NBA's global marketers: a saga in the making that stars Kobe and LeBron, Coach K, Nike -- and 1.3 billion potential new fans. >>
COLUMN ONE
Cities like Baldwin Park are turning away from ethnic-oriented retail projects in favor of mainstream businesses. Starbucks is welcome. >>
GAME DAY
Iron Man has good graphics and dialogue but is hard to control. Speed Racer is dull racing on color overload. >>
Ten years after his death, Ol' Blue Eyes is the color of money under a new deal between the family and Warner Music Group Corp. >>
HEALTHCARE
City Atty. Rocky Delgadillo says the health insurer made false promises of coverage and hid a scheme to drop sick policyholders. The company denies the allegations. >>
ENTERTAINMENT
Beth Comstock, whose naming as digital chief had been resented, will return to marketing. >>
MARKETING
Eric Ritz gave up his career to start an organization that has set up exhibits and performance art with an environmental message. >>
STRIKE REPORT
The networks are facing pressure from sponsors worried about what will happen when fresh episodes run out. >>
BEVERAGES
The world's dominant coffee retailer launched a national television advertising campaign Friday called "Pass the Cheer." >>
CONSUMER SAFETY
The El Segundo company says 11 products made in China contain unsafe amounts of lead. It is pulling 840,000 items worldwide. >>
AUTOS
The carmaker beefs up the former top seller to try to turn around sales. >>
|
 |
Business: Latest AP News
MORE NEWS FROM THE WEB
|
| INVESTING TIPS AND TOOLS | |
|
Finance Tools
• Home Equity
• Stock, Fund Quotes & Charts • Key Media Stocks • Currencies • Reports & Prospectuses Personal Finance Center
|
|
|
Powered by Interest.com
|
|
ADVERTISEMENT - Los Angeles Local Links
Local Ads