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What a project is called can make or break it at the box office. Studios mine experts' brains in the quest.
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TELEVISION
TV lineup presentations to advertisers are being scaled back because of the sluggish economy and lingering effects of the writers strike. >>
MARKETING
The new division is on track to generate more than $250 million worth of sponsorships this year, the company says. >>
Ten years after his death, Ol' Blue Eyes is the color of money under a new deal between the family and Warner Music Group Corp. >>
WNBA
With the WNBA season to begin May 17, the Los Angeles Sparks rookie stars in commercials that reach out to male sports fans. >>
HELENE ELLIOTT
The team's new executive vice president for marketing believes baseball can be an integral part of the lives of fans. >>
ADVERTISING
CEO says the funding from Grupo Televisa and others will be used to help the company expand in the U.S. and abroad. >>
ULTIMATE FIGHTING CHAMPIONSHIP
"El Octagono," an hourlong Saturday night series on Galavision, will include fighter interviews, highlights and mixed martial arts education for fight fans who traditionally have flocked to boxing. >>
SUNDAY PROFILE
As TV spots lose effectiveness, Tim Spengler's Initiative USA helps clients find new ways to market their products. >>
CRITIC'S NOTEBOOK
Marketing the teen star gets harrowing when she has one foot in Disney clean and another in Vanity Fair. >>
SMALL-BUSINESS MAKEOVER
Christine Brandt cranks out wedding invitations and stationery on a vintage Vandercook letterpress. It's a labor of love but also a venture she hopes to make profitable. >>
CAMPAIGN '08
Recent criticisms of him provide fodder -- and raise concerns for some Democrats about his electability. >>
INTERNET
The Web-search leaders say the Justice Department is looking into their experiment with ad collaboration. >>
INTERNET
The software that advertisers use to track people's behavior online is difficult to block. Advocates are calling for a 'do not track' registry. >>
HEALTHCARE
City Atty. Rocky Delgadillo says the health insurer made false promises of coverage and hid a scheme to drop sick policyholders. The company denies the allegations. >>
THE ECONOMY
Ad campaigns are heating up, but people will use most of their windfall to pay bills and debt, surveys find. >>
AT THE MOVIES
A viral video marketing ploy for 'Quarantine' has the Web savvy following developments. >>
MEDIA
The economic slowdown and migration of the audience to the Internet are taking their toll on staffing at the local level. >>
The company hopes its Pike Place Roast will perk up slumping sales in the U.S. market. >>
FROM THE BLOGS
Some in the north take offense at the depiction of an old border. >>
MARKETING
Companies are targeting an influential group -- cheerleaders -- to get their message to teens >>
ENTERTAINMENT
The company, with its eye on a new potential franchise, is using its array of media tools to boost exposure of the band. >>
MOVIES
Billboards are part of a marketing campaign for the movie comedy "Forgetting Sarah Marshall." The animosity toward the fictional character has brought an outpouring of concern for those who share the name. >>
MOVIES
'Dark Knight' promoters use genre-bending ways to tantalize potential viewers. >>
BUSINESS
Google Inc. got its groove back Tuesday. >>
ENTERTAINMENT
Beth Comstock, whose naming as digital chief had been resented, will return to marketing. >>
MARKETING
Eric Ritz gave up his career to start an organization that has set up exhibits and performance art with an environmental message. >>
STRIKE REPORT
The networks are facing pressure from sponsors worried about what will happen when fresh episodes run out. >>
BEVERAGES
The world's dominant coffee retailer launched a national television advertising campaign Friday called "Pass the Cheer." >>
CONSUMER SAFETY
The El Segundo company says 11 products made in China contain unsafe amounts of lead. It is pulling 840,000 items worldwide. >>
AUTOS
The carmaker beefs up the former top seller to try to turn around sales. >>
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