'Dark Knight' viral
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Harvey Dent( Warner Bros )
The "I believe in Harvey Dent" billboards were the opening salvo of one of the most interactive movie-marketing campaigns ever hatched by Hollywood: a multi-platform, hidden-in-plain-sight promotional blitz for the new Batman movie "The Dark Knight," which stars Christian Bale and Heath Ledger and reaches theaters on July 18.
Early in the "Dark Knight" marketing campaign, an official website for the film redirected viewers to www.ibelieveinharveydent.com -- a URL notably lacking any references to Batman that urges "concerned Gotham citizens" to "take back Gotham City" by backing the candidate's run for district attorney. And on March 12, a rally for the fictional D.A. candidate was broken up by Chicago police who seemed perplexed in the face of a group of volunteers handing out Harvey Dent bumper stickers, buttons and T-shirts.
Read the story: Teasing Batman