Burger King is pulling its more-healthful crinkle-cut French fries, known as Satisfries, from most of its North American restaurants as customer interest in low-fat options went cold.
The Miami-based fast-food king said Wednesday that franchisees were given the option to keep them on the menu, but two-thirds of the chains decided to discontinue Satisfries. The low-fat, reduced-calorie fries debuted less than a year ago in an effort to attract more-healthful eaters.
Customers will be able to purchase the more-healthful fries at only 2,500 outlets across North America.
Burger King launched the fries last September to compete with increasingly popular quick service restaurants such as Chipotle, and expanded, healthier menus at Wendy's and
The fast-food chain said that customers "would ultimately determine how long Satisfries would remain on the menu." More than 100 million people ordered the Satisfries, according to the company, but the French-fry alternative was not very popular with consumers.
Faced with disappointing sales, Burger King has been testing new, more creative menu items over the last few years, such as its French Fry Burger and Italian Basil Chicken Wrap.
Earlier this week, the company announced that Chicken Fries were making a comeback as a result of an "overwhelming number of enthusiastic tweets, Change.org petitions, dedicated Tumblr and Facebook pages."