KFC returns to the grill
times wire services
KFC plans to introduce a grilled chicken option nationwide next year to help lift lagging U.S. sales.
David C. Novak, chief executive of KFC parent Yum Brands Inc., said KFC was pinning much of its hopes for a U.S. turnaround on Kentucky Grilled Chicken. KFC introduced grilled products in the past but couldn’t sustain an initial sales upturn because of operational or marketing factors, Novak said.
KFC hopes the grilled chicken will appeal to health-conscious consumers, Novak said. The chain announced last year that fried chicken at all its U.S. restaurants had zero grams of trans fat per serving after it switched cooking oils.
