Anthem Blue Cross wants people to eat better. And to help its members make more healthful food choices, the insurance giant is sending out money-saving coupons.
For ice cream.
And processed sandwich meat.
And mayonnaise. And canned vegetables.
And, strangely, deodorant.
The coupon campaign is being tested among thousands of Anthem members in California. If it proves popular, the coupons will probably be offered nationwide.
"We want you to know that we're much more than just your health plan," the insurer declares in its letter accompanying the coupons. "We're your partner in helping you get and stay as healthy as possible."
"With smart buys on delicious, wholesome foods … we're putting the power of good health in the very best of hands — yours," it says. "Now go and savor the journey ahead."
Fruits and vegetables I could understand. Or organic foods. Or vitamins. Or medicine.
But it's a bit of a surprise that Anthem's idea of healthful living includes a coupon for $1.50 off boxes of Weight Watchers Giant Chocolate Fudge ice cream bars or Giant Vanilla ice cream sandwiches.
The Giant Chocolate Fudge ice cream bar has 110 calories, 70 milligrams of sodium and 25 grams of carbohydrates. The Giant Vanilla ice cream sandwich has 140 calories, 140 mg of sodium and 32 grams of carbs.
Those are better numbers than you'd encounter, say, with a box of Dove bars, except for the sugar. A chocolate-covered vanilla Dove bar has 320 calories, 40 mg of sodium and 32 grams of carbs.
Still, those Weight Watchers treats represent hefty chunks of the 2,000 calories, 2,300 mg of sodium and 250 grams of carbs that food experts say people should limit themselves to daily if they want to eat well.
And that's just one healthful-eating suggestion from Anthem. There's also a $1-off coupon for any Hormel Natural Choice sandwich meat.
Hormel's Honey Deli Ham boasts 520 mg of sodium per serving, or about a quarter of your daily allotment. The Brown Sugar Deli Ham has 570 mg of sodium.
Sodium, or salt, can contribute to high blood pressure and other ailments. The national Centers for Disease Control and Prevention reported this week that U.S. kids are consuming way too much sodium, almost as much as adults.
Another Anthem coupon offers 60 cents off for a jar of Best Foods Mayonnaise Dressing with Olive Oil, a single serving of which will add 60 calories to your sandwich and an additional 120 mg of sodium.
Looking for a tasty side dish? Anthem includes a $1-off coupon for any two cans of Del Monte vegetables or fruit.
A half-cup serving of cut green beans contains only 20 calories but 390 mg of sodium. A half-cup serving of honey-glazed carrots features 70 calories and 440 mg of sodium.