Air travelers have endured a lot of grief from the airlines the last few years, thanks to ever-shrinking seats and a proliferation of passenger fees, among other changes.
But fliers are finally getting some love in return.
American Airlines passengers on specific flights landing at Los Angeles International Airport on Friday will find gift boxes landing on the baggage carousel.
As part of a promotion with Coca-Cola, the airline will give out gift boxes containing 250 AAdvantage travel miles certificates, a Coca-Cola polar bear or a blanket. The same type of promotion will take place at Chicago O'Hare International Airport on Monday.
American and Coca-Cola are not alone is trying to make points with fliers. The online shopping site Zappos.com launched a promotion on Thanksgiving at Houston's George Bush Intercontinental Airport. A particular baggage carousel at the airport was decorated with pictures of Zappos merchandise, such as jackets and boots.
Whatever picture your luggage landed on, that is the merchandise you were awarded.