In the summer of 2012, Adidas had to backtrack from a pair of shoes dreamed up by Beverly Hills designer Jeremy Scott. The footwear, which included a set of plastic shackles, was denounced by shoppers as a garish reminder of slavery. On Twitter, they were quickly dubbed "Adidas slave shackle kicks." The brand issued a statement that read, in part: "We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace." The uproar mirrored a scandal earlier in the year surrounding Nike, which apologized for its Black & Tan sneakers. Critics accused Nike of referencing the suffering of Irish citizens at British hands in the 1920s.
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