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For Easter, Americans will spend $16.8 billion -- $145.28 each

For Easter, Americans will spend $16.8 billion -- $145.28 each
A chocolate bunny nest. Easter spending this year will exceed last year's. (Matthew Mead / AP Photo)

Between the chocolate eggs, the pastel fashions and the flowers, American consumers are going to spend $16.8 billion on celebrating Easter Sunday on April 8. And that doesn’t even include paying for increasingly expensive gasoline to get to church.

The average person will shell out $145.28 for the holiday, up 11% from the $131.04 last year, according to a survey from the National Retail Federation conducted by BIGinsight.

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Much of the uptick has to do with the warm weather as well as generally improving consumer confidence, researchers said. But retailers will do their part to attract customers: Nearly half of Americans said they plan to head into stores to spend a total of $3 billion shopping spring sales.

And look in the candy aisle -- 89.3% of consumers will be there raiding the jelly beans and Peeps, dropping more than $2 billion on sweets.

That's $26.11 a person for clothing and $20.35 each on confectionery goodies.

Come mealtime, the average American will spend $44.34 on an Easter spread. And $20.57 on gifts. And another $10.50 on flowers. The greeting card industry is looking forward to the holiday too -- Americans will each spend about $7 on well-wishing.

The majority of shoppers will hit discount stores for Easter goods, but 42.6% will also visit department stores. And 2 in 5 -- a growing share -- will buy from online retailers, according to the study.

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