Ford F-150 pickup is king of the mountain

As the redesigned 2009 Ford F-150 pickup starts rolling into dealerships, Ford marketing executives are eschewing those elaborate TV commercials in which trucks swing by their tow hooks in giant centrifuges, race through gantlets of flying steel pendulums or chatter their brakes to the edge of a precipice while trying to stop a 10,000-pound trailer.

By Dan Neil

November 28, 2008