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Sears through the years: The rise and fall of a retail giant

A video timeline of Sears from 1886 through 2019. (Jemal R. Brinson/Chicago Tribune)

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Chicago Tribune

Sears Holdings Corp. has filed for Chapter 11 bankruptcy protection. The company’s chairman, Edward Lampert, will step down as CEO and 142 stores — including Sears and Kmart outlets -- will close. Here’s a look back at the company since its founding 132 years ago.

1886 | Richard Sears begins selling watches in Minneapolis

Sears was a station agent in Minnesota when a shipment of gold watches arrived for a local jeweler, who refused them. The rebuffed wholesaler told 22-year-old Sears he could have the watches for $12 apiece. He said yes, pivoted, and offered them to agents along the line for $14. With that type of watch retailing for $25, there was room for the agents to profit, and Sears pocketed $2 for each one sold. Within six months, Sears had made $5,000, and his watch business started to outstrip his railroad salary. “The tail had begun to wag the dog,” he said in a 1906 Chicago Tribune story.

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1887 | Sears moves to Chicago, hires Alvah Roebuck

Setting up at Dearborn and Randolph streets, Sears hired a watchmaker “thin to emaciation,” Alvah Roebuck. Their watch company grew rapidly into a general mail-order company that used high volume to enable low prices.

1888 | First catalog released

Sears first uses a printed mailer to advertise watches and jewelry. Under the banner “The R.W. Sears Watch Co.,” Sears promises his customers, “We warrant every American watch sold by us, with fair usage, an accurate time keeper for six years — during which time, under our written guarantee we are compelled to keep it in perfect order free of charge.”

1895 | Key financier joins company

Julius Rosenwald would later become president of Sears, Roebuck & Co. in 1908, when Richard W. Sears retired, then chairman of the board in 1924. The philanthropist’s generosity can still be seen throughout Chicago.

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Undated photo of Julius Rosenwald of Chicago.
(The History Factory / Associated Press)

1908 | Sears retires as president

Richard W. Sears’ fortune, at the time, was estimated at $25 million. Sears became chairman of the board and continued to participate in the company for several more years. Sears died in 1914 — a decade or so before the company he founded opened a single store.

FEB. 2, 1925 | First retail store on Chicago’s West Side

The Homan Square site was already home to the company’s mail-order plant when the store, which featured an optical shop and a soda fountain, opened. Sears’ national headquarters was based here on a 55-acre site. Retail operations moved to the new Sears Tower headquarters in 1973, then the current headquarters in Hoffman Estates. Ill., in 1995.

1927 | Launches Craftsman tools, Kenmore appliances

Sears pays $500 for the rights to name from the Marion-Craftsman tool company. The products, which include power tools and lawn mowers, become known for their warranties. A Chicago street provided the name for Sears’ lines of home appliances, according to company lore. The Kenmore name appeared on washing machines starting in 1927, though the nameplate debuted on a Sears sewing machine in 1913.

Craftsman wrench set advertised in 1933 Sears Christmas Book, displayed at the company’s headquarters in Hoffman Estates, Ill., on Nov. 2, 2017.
(Kori Rumore / Chicago Tribune)
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July 23, 1927 | Opens Boyle Heights location

Thousands attended the opening of the Sears, Roebuck & Co. mail order house in Los Angeles’ Boyle Heights neighborhood, at what is now the intersection of Olympic Boulevard and Soto Street. An article in the next day’s Los Angeles Times read, “The company has six other mail order houses and eleven other retail department stores in the United States and at none of them had the opening day crowds reached the figures attained here.”

1931 | Establishes Allstate

Launched to provide mail-order car insurance, Northbrook, Ill.-based Allstate Insurance Co. was founded as a wholly owned subsidiary of Sears. In choosing a name for the new business, managers borrowed the trademark of a Sears product, Allstate Automobile Tire.

1933 | Launches Christmas catalog

The 87-page catalog featured toys, holiday decorations, housewares, tools, clothing, jewelry and appliances — something to appeal to every family member.

The cover of the 1933 Sears Christmas book as displayed at Sears Holdings Corp. headquarters in Hoffman Estates on Nov. 8, 2017.
(Jose M. Osorio / Chicago Tribune)
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Sept. 10, 1973 | Moves headquarters to Sears Tower

Four hundred people are the first of 7,000 Sears employees to be moved — from 13 buildings at two locations in Chicago and one in Skokie, Ill., — into the company’s new headquarters in what was then the world’s tallest building.

Left: Sears Tower became the tallest building in Chicago, surpassing the John Hancock Center, seen in the background, when construction continued in November 1972. (Charles Osgood / Chicago Tribune) Right: A gigantic building presents a gigantic task for workmen on Sept. 9, 1973.
(Walter Neal / Chicago Tribune)

1975 | Becomes the exclusive retailer of Pong

Produced by Atari, the popular home version of the electronic ping-pong game with its “blips” and “bloops” is sold only at Sears.

Jan. 26 1986 | Discover Card debuts nationally

Two months ahead of schedule, the credit card is introduced nationally to compete with industry giants MasterCard, Visa and American Express.

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February 1991 | Loses its crown as king of American retail

Based on total sales revenue for fiscal 1990, Arkansas-based Wal-Mart becomes the country’s top retailer, followed by Kmart. Sears slips to No. 3 on the list.

May 1991 | Announces closures in East L.A. and Montebello

Sears, Roebuck & Co. said it would close two buildings on East Olympic Boulevard in addition to the retail warehouses in East Los Angeles and Montebello the following year. The closures would put nearly 2,000 employees out of work.

Jan. 25, 1993 | Catalog discontinued

The company announces the closing of its money-losing catalog division and the demise of its storied Big Book. Founder Richard W. Sears first offered his watches and jewelry for sale in a catalog in 1888. A general merchandise catalog came along in 1896.

A look at boys’ fashion in the pages of the 1992 Sears Wish Book.
(Jose M. Osorio / Chicago Tribune)

November 1994 | Sears Tower sold

Getting out with unpaid interest mounting, Sears announces it will give up ownership of the tower as part of a restructuring of the massive debt. AEW gains control of the property.

The Sears Tower looms above the South Branch of the Chicago River in January 1994
(Charles Osgood / Chicago Tribune)
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March 31, 1995 | Allstate, Sears split

Sears began cutting the cord with Allstate, then the country’s second-largest insurance company, in 1993, when Sears sold almost 20% of its stock at an initial public offering. The split let Sears proceed without dealing with any catastrophic payouts common in the insurance industry, while Allstate investors didn’t have to be concerned about the ups and downs of retailing.

Aug. 10, 1995 | Headquarters officially moves to Hoffman Estates

Sears’ headquarters had been in Chicago since Richard W. Sears moved his watch company from North Redwood, Minn., in 1887. Now, nearly 5,000 employees would be working at the suburban site.

1998 | Christmas catalog debuts online

One year before launching Sears.com, the company places its Christmas items for sale on Wishbook.com.

May 13, 2002 | Acquires Lands’ End for $2 billion

Under the deal, Lands’ End clothing would begin appearing in Sears’ stores as early as fall 2002. Sears had struggled for years to bring nationally known brands to its apparel mix.

Lands’ End clothing on display at Sears’ State Street store on Nov. 20, 2003.
(David Klobucar / Chicago Tribune)

July 16, 2003 | Credit division sold to Citigroup

The sale provided Sears with a $3-billion premium on its credit card portfolio — the nation’s eighth largest with 25 million active accounts — and returned an additional $3 billion in invested capital to the company. By selling its finance arm, Sears jettisoned a division that had provided more than half of its annual profits and helped boost sales by giving customers a way to pay for big-ticket items. But it also was rid of a division that had cost a top executive his job after Sears had to boost its bad debt reserves by $222 million in October 2002 to offset rising delinquencies.

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Nov. 17, 2004 | Company announces merger with Kmart, led by Edward Lampert

Valued at $11 billion, Kmart Holding Corp. scooped up Sears, Roebuck & Co. The new company, which was called Sears Holdings Corp., would become the nation’s third-largest retailer and continue to occupy Sears’ headquarters in suburban Hoffman Estates. Leadership of the new company was controlled by Kmart’s chairman, Edward J. Lampert, a 42-year-old Connecticut investor who made his name buying Kmart out of bankruptcy in 2003 and raising almost $1 billion by selling many of its stores to other retailers, including Sears. “This is going to be an enormous undertaking,” said Lampert, who owned 52.6% of Kmart and 15% of Sears.

Kmart chairman Edward Lampert listens during a news conference to announce the merger of Kmart and Sears in New York on Nov. 17, 2004.
(Gregory Bull / Associated Press)

Feb. 2, 2008 | Executive shakeup

After the company suffered through a dismal holiday selling season, CEO Aylwin B. Lewis is ousted. Lewis served as CEO of Kmart Corp. in 2004, and became head of the combined company after Kmart acquired Sears Roebuck & Co. in 2005.

Sears Holdings Corp. President and CEO Aylwin B. Lewis speaks during a news conference in New York on Nov. 17, 2004.
(Gregory Bull / Associated Press)

Jan. 8, 2013 | Lampert takes over as CEO

Company Chairman Edward Lampert takes over the position from Louis D’Ambrosio. Lampert is the company’s fifth CEO in eight years.

Feb. 22, 2013 | Calumet City, Ill., store to close

At the same location for 50 years, the Sears store in the River Oaks Center mall closed in May 2013. The company cited poor financial performance.

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November 2013 | Boyle Heights building sells

A Los Angeles developer purchased the vacant Sears, Roebuck & Co. product distribution center for $29 million.

Izek Shomof, who has renovated several office buildings and hotels in L.A.'s historic core, bought the sprawling nine-story Sears complex in Boyle Heights.
(Kirk McKoy / Los Angeles Times)

April 4, 2014 | Lands’ End spun off

Started in Chicago in 1963 as a sailboat equipment catalog, Lands’ End evolved into an upscale casual clothing retailer. Sears purchased the company for $1.9 billion in 2002.

A pedestrian walks past a Sears department store in Chicago on Dec. 6, 2013, after company officials said they would spin off Sears’ Lands’ End clothing business.
(Anthony Souffle / Chicago Tribune)

Sept. 15, 2014 | CEO gives $400-million loan

One week after Fitch Ratings downgrades Sears Holdings’ credit rating to CC status, Sears CEO Edward Lampert’s hedge fund, ESL Investments, lends the company $400 million.

Jan. 27, 2015 | 115 jobs eliminated at Sears

Spanning various departments, these positions were cut in an effort to reduce expenses in the face of years of losses.

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Aug. 20, 2015 | Posts first quarterly profit in three years

Sales declined in the second quarter, but Sears was bostered by selling and leasing back some of its buildings to a new real estate investment trust, Seritage Growth Properties.

Feb. 25, 2016 | 250 employees laid off

After posting fourth-quarter losses following a poor holiday shopping season, Sears eliminated 250 positions and also said 151 open corporate office positions would not be filled.

April 21, 2016 | 80 stores to close by summer

Two months after announcing it was accelerating plans to shutter unprofitable locations, Sears said it would close 10 Sears and 68 Kmart stores.

May 5, 2016 | Ravenswood store to close

After 90 years in operation — the longest-standing store in Sears’ chain — the Lawrence Avenue Sears would close.

A store window displays clothing in 2003 at the Sears store at 1900 W. Lawrence Ave., in Chicago’s Ravenswood neighborhood.
(E. Jason Wambsgans / Chicago Tribune)

Dec. 8, 2016 | $748 million lost in third quarter

It was the fifth consecutive quarter of losses for Sears.

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Jan. 4, 2017 | CEO to give loan up to $500 million; his tab now near $1 billion

CEO Edward Lampert — the company’s largest investor — agreed to loan Sears $321 million immediately with another $179 million more available in the future. It’s the second time in a week he stepped in to fund the ailing retailer. Lampert and his hedge fund had now lent Sears more than $1 billion since September 2014.

Jan. 5, 2017 | Craftsman sold

The well-known tools brand was sold to Stanley Black & Decker for $525 million and another $250 million after three years. Stanley agreed to pay Sears a percentage of its new sales of Craftsman products for 15 years, and during that time, Sears would be able to continue selling Craftsman products royalty-free.

A pedestrian passes by a Craftsman tool display in the window of a Sears store Nov. 29, 2007, in Chicago.
(Scott Olson / Getty Images)

Feb. 23, 2017 | 130 corporate employees laid off

Sears eliminated the employees, who mostly worked at its Hoffman Estates headquarters, as part of a restructuring plan aimed at cutting at least $1 billion in costs during 2017.

March 23, 2017 | Company loses $2 billion in 2016

After years of losing money, Sears said there was “substantial doubt” it would be able to keep its doors open.

March 24, 2017 | CEO takes bigger stake in Sears

Sears CEO Edward Lampert, already the company’s largest shareholder, bought nearly 526,000 shares, causing shares to jump more than 9%.

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April 21, 2017 | 50 auto centers, 92 Kmart stores to close

The stores, including two in downstate Illinois, were to be closed as part of an effort to cut costs by $1.25 billion in 2017.

A Sears Auto Center store in Omaha on May 3, 2017.
(Nati Harnik / Associated Press)

June 8, 2017 | 66 more stores in U.S. to close

Seventeen Sears and 49 Kmart stores were to shut in late July or early September.

June 13, 2017 | Cuts 400 jobs, no longer qualifies for state tax breaks

The announcement meant Sears’ head count in Hoffman Estates had been cut by more than a third since 2011, when it employed 6,200 people at its headquarters and received a package of tax breaks after threatening to leave Illinois. At the end of 2016, Sears reported having just three more employees than the 4,250 minimum it was required to maintain to be eligible for the tax credits, according to the Illinois Department of Commerce and Economic Opportunity.

June 23, 2017 | More store closings

It was announced that 18 Sears and two Kmart stores, sold by Sears to Seritage in 2015, would close in September. These closures came in addition to the closing of 226 stores announced earlier in 2017.

July 20, 2017 | Kenmore products sold on Amazon

Sears partnered with the e-commerce behemoth to sell the full line of Kenmore appliances, including smart home appliances integrated with Amazon’s voice-controlled Alexa platform.

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In this May 17, 2017 file photo, an Amazon Alexa device is switched on for a demonstration.
(Elaine Thompson / Associated Press)

Aug. 24, 2017 | 3 more Illinois Kmart stores to close

After closing or announcing plans to close 330 stores already in 2017, Sears Holdings Corp. said it would shutter 28 more — including Kmart stores in Oak Lawn, Elmhurst and Belleville.

Oct. 30, 2017 | $60-million loan is Sears’ 3rd time tapping CEO’s pockets in a month

Earlier the same month, Sears had borrowed $100 million — $40 million on Oct. 18 and $60 million one week later — from affiliates of Sears CEO Edward Lampert’s hedge fund, ESL Investments.

Nov. 3, 2017 | 63 more stores to close

The company informed employees at 18 Sears and 45 Kmart stores that those locations would be shutting down by late January.

Nov. 30, 2017 | Revenue falls 27% as sales plunge

Revenue dropped 27% in the third quarter to $3.66 billion with more than half of that decline coming from store and pharmacy closures, the company said. Sales at established stores, a key measure of a retailer’s health, plunged 15.3% during the third quarter — more than double the decline it reported in the same period a year earlier.

Dec. 14, 2017 | DieHard auto batteries, other products sold on Amazon

Less than six months after Sears began selling its full line of Kenmore appliances through the e-commerce giant, the Hoffman Estates-based retailer began selling its DieHard auto products on Amazon too.

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Jan. 4, 2018 | Orland Park, Boubonnais and Marion Sears stores to close

Three Sears and three Kmart stores in Illinois would close in the company’s latest round of cuts. Thirty-nine Sears and 64 Kmart stores nationwide would close by April, it was announced. The Sears in Orland Park was set to be converted into a 45,000-square foot AMC movie theater.

A special press preview of the new Orland Square Sears store was held March 12, 1976, prior to its grand opening in the mall at 151st Street and Route 45 in Orland Park.
(Lynette Miller / Chicago Tribune)

Jan. 10, 2018 | CEO’s firm gives company $100-million loan

Sears Holdings Corp. announced it had received the loan, but it did not disclose the source of the funds. But in a regulatory filing the next day, Sears said entities controlled by CEO Edward Lampert’s hedge fund, ESL Investments, provided the loan.

Jan. 31, 2018 | 220 corporate employees laid off

Most of these employees worked at the company’s Hoffman Estates headquarters, and the cuts affected various business units and roles across the organization.

Feb. 15, 2018 | Posts profit despite sales drop

During the fourth quarter of 2017, which included the holiday season, Sears sales fell 15.6% at established stores — its worst showing for the crucial holiday period since at least 2012. But the struggling department store operator posted a profit for the quarter, mainly due to a tax benefit.

The 2017 Sears Wish Book was the company’s first Christmas catalog since 2011.
(Jose M. Osorio / Chicago Tribune)
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March 23, 2018 | Sheds more than 50,000 jobs in 2017

In the company’s annual report, Sears Holdings Corp. revealed it slashed about 36% of its U.S. workforce in 2017 — from 140,000 full- and part-time employees as of Jan. 28, 2017, to 89,000 as of Feb. 3, 2018.

May 14, 2018 | Explores sale of Kenmore, other divisions

Sears announced it was beginning a formal process to explore the sale of three pieces of the business that CEO Edward Lampert’s ESL Investments expressed interest in acquiring: Kenmore, the home improvement business of the Sears Home Services Division and the Parts Direct business of Sears Home Services. Sears Holdings Corp. had been exploring alternatives for those businesses — as well as the Craftsman tools and DieHard battery brands — for nearly two years, saying it believed they had room to grow by expanding their reach beyond Sears.

In this July 20, 2017, photo, the Kenmore Elite Smart Electric Dryer and Front Load Washer, center, are displayed at a Sears store in West Jordan, Utah.
(Rick Bowmer / Associated Press)

May 31, 2018 | Gurnee Mills, Hawthorn Mall locations to close

Both stores were among five Illinois stores scheduled to be closed in September after another quarter of losses and slowing sales for the company. The Gurnee Mills stores opened in August 1991 and the Vernon Hills store was an anchor when its location, Hawthorn Mall, opened in 1973. These stores were among 63 closing stores Sears identified, part of a group of 100 unprofitable stores the ailing Hoffman Estates-based retailer was targeting for closure.

People shop at the Sears store at the Hawthorn Shopping Center in Vernon Hills on July 22, 1983.
(Phil Greer / Chicago Tribune)

June 4, 2018 | More time to repay loans

The company extended the maturity of two loans totaling about $320 million, originally due in July 2018, to July 2020. Lenders include affiliates of Sears Chairman and CEO Edward Lampert and Bill Gates’ Cascade Investment.

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June 26, 2018 | 200 more employees laid off

Following a round of 220 job cuts earlier in 2018, another 200 corporate employees — about 150 of them working at the company’s Hoffman Estates support center — were laid off.

July 15, 2018 | Closes last store in Chicago

Just shy of its 80th anniversary, the store on the edge of Chicago’s Portage Park neighborhood shut its doors. The store opened in 1938 in a $1-million building designed by Chicago architecture fir, Nimmons, Carr & Wright. In October, it was announced that Springbank Real Estate Group was converting the four-story building into apartments and ground-floor retail space.

The Six Corners Sears store stands at the intersection of Irving Park Road and Cicero and Milwaukee avenues in Chicago on July 13, 2018.
(Chris Sweda / Chicago Tribune)

Aug. 14, 2018 | CEO makes $400 million bid for Kenmore

ESL Investments, the hedge fund run by Sears CEO Edward Lampert, proposed buying Sears’ popular Kenmore appliance brand and a piece of its home services division.

Aug. 23, 2018 | Five California stores to close

Sears Holdings announced that 46 Sears and Kmart stores would be closing nationwide. A Kmart store in Los Angeles’ Mid-Wilshire neighborhood near the Grove shopping center was among the planned closures. Other locations included Kmart stores in Spring Valley, Clovis and Antioch and a Sears store in Santa Cruz.

Sept. 13, 2018 | Another quarterly loss

The company had now reported a loss in six of its last eight quarters. Same-store sales, a key gauge of performance, also shrank.

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Sept. 24, 2018 | CEO proposes selling real estate to avoid bankruptcy

Sears CEO Edward Lampert’s hedge fund, ESL Investments, suggested selling about 200 company-owned stores to lighten the company’s debt load. But even if the plan were to succeed in preserving the company, it likely would accelerate the decline of Sears’ physical presence.

Oct. 10, 2018 | Eyes bankruptcy

With a $134-million debt payment due Oct. 15, it was unclear whether the company would be able to avoid a trip to Bankruptcy Court. Sears, which has lost $11 billion since 2011, announced it had added a restructuring expert to its board.

Oct. 15, 2018 | Files for Chapter 11 bankruptcy protection

The last man standing while storied Chicago competitors like Wieboldt’s, Montgomery Ward and Carson Pirie Scott fell by the wayside, Sears survived the Great Depression, adapted as its shoppers traded catalogs for downtown department stores, and followed customers to suburban shopping malls. But it faltered as discounters, specialty chains and online merchants wooed consumers away in recent decades, and it never seemed to find the niche that would bring them back. Under the Bankruptcy Court’s protection, Sears buys more time for a turnaround, one it’s been attempting for years. Despite efforts to cut costs by closing hundreds of stores, Sears has lost more than $11 billion since 2011. In the last two years alone, the company has closed more than 725 Sears and Kmart stores. The company will close 142 more stores before the end of the year.

Source: Chicago Tribune reporting and archives, Sears Holdings Corp., Associated Press

Los Angeles Times staff contributed to this report.

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UPDATES:

2:15 p.m.: This timeline has been updated with events in Los Angeles and other areas of California.

This timeline was originally published at 8:15 a.m.

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