The Japanese tech giant said Thursday that it had decided to shed its Vaio personal computer brand after a "comprehensive analysis of factors, including the drastic changes in the global PC industry."
It is in talks to sell Vaio to Japan Industrial Partners Inc., a Japanese investment fund.
The sale of Vaio is intended to help Sony better grow its mobile electronics business, which going forward would focus more on smartphones and tablets, the company said.
Some analysts were surprised by the decision to sell the PC unit. Stephen Baker, vice president of industry analysis at market research firm NPD Group, said Sony had not been unsuccessful in the PC business, especially recently, "which makes this more puzzling."
"We find this decision to be particularly troubling, and one that is likely, ultimately, at least in the U.S., to be decidedly unsuccessful," Baker wrote in a blog post.
He noted that designing and manufacturing PCs shared many synergies with tablets and smartphones. "And Sony's total lack of success here in the U.S. in those segments is not likely to improve without a PC business alongside," he said.
Sony also announced that it would spin off its TV business, noting that it was struggling with reforming the division and that its target of returning the TV business to profitability would not be achieved by the end of the fiscal year ending March 31.
The company — which has been engaged in various cost-reduction initiatives in its TV business — said it would accelerate its shift to high-end TV models. It also said that it had been reducing yearly losses in the TV business and that the reforms over the last two years "are putting the business on a path to turnaround."
Still, the electronics giant forecast a $1.1-billion annual loss for the current fiscal year.
As part of the PC and TV moves, Sony said it expected to cut about 5,000 jobs — 1,500 in Japan and 3,500 elsewhere — by March 31, 2015.
Also on Thursday,
However, the film and television studio's profit was down 4.2% from a year earlier. Revenue was up 7.1% to $2.131 billion.
Sony Pictures, a unit of Sony Corp., is in the midst of a major cost-cutting initiative. The studio has said it will slash at least $350 million in overhead and has been laying off employees.
In January, the studio laid off an undisclosed number of people from its Sony Pictures Imageworks and Sony Pictures Technologies groups.
Sony said the studio's third quarter was helped by the performance of the films "Captain Phillips" and "Cloudy With a Chance of Meatballs 2," both of which have grossed more than $200 million worldwide.
But those pictures' box-office success couldn't match the hit James Bond movie
Sony Pictures, based in Culver City, also benefited in the third quarter from increased home entertainment and video-on-demand revenue generated by the television show