By Tiffany Hsu
12:33 PM PST, November 7, 2012
Chanel No. 5 perfume, one of the most popular scents ever made, is raising a stink as European regulators threaten to ban one of the product’s key ingredients.
A type of tree moss used to create woody undertones in the fragrance may cause allergic reactions, according to the European Commission’s Scientific Committee of Consumer Safety.
As a result, the ingredient may be banned starting as soon as January 2014, according to the Telegraph. The moss is also used in top-performing brands such as Miss Dior and Angel by Thierry Mugler.
But it's the possible effect on Chanel No. 5, which has been around for nine decades, that's sparking the most concern. The perfume “has never done any harm to anyone,” Sylvie Jourdet, honorary president of the French Society of Perfumers, told the Telegraph.
“It is the death of perfume if this continues,” she said. “The more you use natural ingredients, the more there is a risk of allergies. Lemon, jasmine, bergamot all contain allergenics."
The EU advisory committee would expand the list of potentially unsafe materials used in perfumes to 100 items, from the 26 that manufacturers are currently required to include on product labels.
Elsewhere in the fragrance world, a cologne that smells like sushi is now making fishy waves.
Demeter, the company that’s made a name for itself selling perfumes dubbed “Dirt,” “Salt Air,” “Grass,” “Holy Water” and “Cannabis Flower,” is now offering a product called “Sushi.”
According to Foodbeast, however, customers shouldn’t expect notes of eel and tuna. Instead, the cologne’s description says it evokes “the fresh scent of just cooked sticky rice and straight from the seaside seaweed, laced with hints of ginger and lemon essences.”
“After all, if it smelled like fish, would you wear it?” the site asks, quite reasonably we think.
Food-inspired perfume is one thing. One company is now marketing perfume that doubles as food.
Deo Perfume Candy, created by European company Beneo, is designed to be eaten, according to a news release cited by the Huffington Post. The sugar-free, rose-scented deodorant is then released through the pores, lasting for hours.
The company claims to be the first manufacturer of perfumed candy in Europe, where it is based. The idea was first hatched in Japan.
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