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J.C. Penney set to revamp pricing strategy ... again
Michele Crosta, a freelance fashion and wardrobe stylist, shops at J.C. Penney in New York. Six months after J.C. Penney got rid of the hundreds of sales it offers each year in favor of a three-tier pricing approach, the mid-priced department store chain is revamping its pricing strategy again. Among other changes, the blue "best price" signs will be eliminated, and "clearance" signs will be reintroduced.
July 26, 2012