Pizza Hut runs a gift-card deal on Twitter

Pizza Hut is offering a gift card to the first 100 customers who post photos of disappointing Christmas gifts on Twitter. (Pizza Hut)

  • Also
  • Outrageous fast food menu items Photos: Outrageous fast food menu items
  • Pizza Hut tries to take down Subway with P'Zolo sandwich Pizza Hut tries to take down Subway with P'Zolo sandwich
  • Burger King tries again in France, land of gastronomes Burger King tries again in France, land of gastronomes
  • More health, less sugar and spending in food advertising to kids More health, less sugar and spending in food advertising to kids
  • Advertising and marketing mess-ups of 2012 Photos: Advertising and marketing mess-ups of 2012

Pizza Hut is offering disappointed Christmas celebrants the chance to receive a company gift card to soothe the sting of inferior presents.

Through what it's calling a gift exchange, the pizza purveyor is giving a gift card to the first 100 people to tweet photos of their offending presents to @PizzaHut using the hashtag #PizzaHutExchange or #PHXchange.

The gift card is good for a $10 Any Pizza, which costs just $10 regardless of size or toppings. Only people in the contiguous U.S. are eligible to participate.

Of course, the stunt isn’t a true exchange: Customers don't actually have to send Pizza Hut their unwanted presents. Undesirable gifts already tweeted in include toothpaste, hairbrushes, mugs, a jar of “gross candies” and a hat modeled after a turkey can keep their unfortunate gifts.

The pizza chain has had an eventful year full of marketing gimmicks – some less than successful.

In the heat of the presidential campaign in October, Pizza Hut offered free pizza for life – or $15,600 – to anyone who would ask President Obama or Mitt Romney during a town hall debate about his preferred meat topping.

After the “sausage or pepperoni” ploy was panned as disrespectful, Pizza Hut moved the promotion online.

The company also caused a stir when it launched a cheeseburger-crusted pizza in the Middle East during the spring. 

ALSO:

Hot-dog-stuffed crusts aside, pizza sales are on the rise

Pizza Hut launches cheeseburger-ringed pizza in Middle East

Pizza Hut backs off presidential debate offer after being mocked