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More small businesses to give parties, bonuses, time off for holidays

Participants flood into the subway during Santa Con. Could the surge in goodwill at small businesses this season spark a similar scene?
(Genaro Molina / Los Angeles Times)
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Small-business owners are increasingly feeling the holiday cheer, with more giving bonuses and throwing parties than in recent years, according to a new report.

A survey of 501 bosses managing fewer than 100 employees each found that, on average, they plan to give out a 9% paycheck boost to their workers this year. Some 35% of small-business owners will give bonuses, up from 29% last year, according to the poll from American Express.

And four in 10 supervisors said they’ll throw a holiday party, up from 35% in 2011. But they’ll cut back slightly on fete costs, spending $959 on average instead of $1,029. Half of companies will give their workers time off for the holidays, an improvement on 2011.

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More than half of bosses will give their clients and customers gifts, up from 43% last year. Their Santa budgets will average out to $958 each, compared with $827 last year and $740 the year before.

Scrooging is falling out of favor: A third of small-business owners last year said they wouldn’t do anything special for the holidays, a portion that this year is closer to two in 10.

But don’t look to small businesses to extend the goodwill to shoppers. Just 19% said they will offer discounts or other deals to boost holiday sales, down 24% from last year and far below the 41% of retailers who said they would do the same.

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