Stylish glasses company Warby Parker is launching a line of Clark Kent-inspired eyewear, part of a tie-in with the upcoming Superman film "Man of Steel."
Called the Man of Steel Collection, the retailer will be offering two styles inspired by the reporter alter-ego of the man in tights -- one tortoiseshell number called Percey and another dubbed Chamberlain. Both are priced at $95.
The collaboration is just part of the rising visibility of Warby Parker, a start-up built around the idea of offering quality glasses at discount prices by cutting out the middlemen.
The once online-only retailer has opened a few brick-and-mortar showrooms and is reportedly in talks to design less-geeky versions of Google's Glass venture (basically glasses that are computers).
E-commerce businesses like Warby Parker are able to reach lots of customers without the expense of retail space. Some of these direct-to-consumer business models are able to raise large sums from venture capital firms.
Follow Shan Li on Twitter @ShanLi