PETOSKEY -- Two new employees of Northern Michigan Review will focus on sales of advertising space in the Petoskey-based company's niche publications.
Carol Donohue and Robin Petruska, both 55, recently joined Northern Michigan Review -- parent company of the Petoskey News-Review -- as niche sales specialists. They will help clients secure advertising opportunities in publications such as Home Life and Up North Bride magazines, summer and winter editions of The Guide, and the Northern Michigan Health & Wellness Directory.
"Both Robin and Carol have many years of sales experience and looking forward to developing advertising solutions for our customers," said Christy Lyons, display advertising director for Northern Michigan Review.
Donohue has 30-plus years of experience relating to advertising. She has worked for advertising agencies as well as in advertising sales for television stations.
Donohue has been a Northern Michigan resident since 2000. During that time, she spent about five years as owner of a retail business in Cadillac, and has also worked for television outlets in the region. Before moving to Northern Michigan, the Grosse Pointe native spent some time working in advertising for WDIV-TV (Channel 4) in Detroit.
In her new position, Donohue expects she'll enjoy working with local businesses, putting her expertise to use to help them grow and promote themselves, and helping to improve on Northern Michigan Review's niche offerings.
"I think my experience in retail, owning a store, will help me be able to see the viewpoint of the local shop owner," she said.
Donohue noted that she can sometimes help clients enhance their advertising value through approaches such as co-op advertising, a type of cost-sharing arrangement between retailers and vendors that supply them.
A Petoskey resident, Donohue has two sons and three grandchildren.
She can be contacted at (231) 439-9331 or firstname.lastname@example.org.
Petruska has had numerous stints in sales positions through the years, early on in the automotive aftermarket field and more recently in retail. She said she's happy to again be in a sales representative position.
"I just like being out and meeting the people and helping them get their business in front of new people," she said.
Petruska is a Northwood University graduate and 34-year resident of the Gaylord area.
She's married to Gene and has three children, with her first grandchild on the way.
To contact Petruska, call (231) 439-9332 or email email@example.com.
Niche advertising sales to be focus for new Northern Michigan Review employees
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