Published Date: May 12, 2008

FILM
What a project is called can make or break it at the box office. Studios mine experts' brains in the quest.

latimes.com
Counselors offer valuable lessons as simple as how to use QuickBooks software to as complex as how to do business in China.

TELEVISION
TV lineup presentations to advertisers are being scaled back because of the sluggish economy and lingering effects of the writers strike.

Rothschild Worldwide churns out sports fans' headgear to get ahead

THE ECONOMY
The weak dollar has increased demand for American goods overseas, but a decline in imports means fewer ships are coming from Asia.

Jonathan Zittrain's book "The Future of the Internet -- and How to Stop It" prescribes a set of remedies to keep the Web open and vital.

MARKETING
The new division is on track to generate more than $250 million worth of sponsorships this year, the company says.

IN BOX
Small businesses can use diversity as a selling point.

The company is to pay $650 million for the Long Island newspaper.

The anime-inspired movie premieres at No. 2. as the comic book film stays on top.

With millions of stimulus checks going out to taxpayers, Wall Street wants to know where that money will be spent -- and this week's data could help investors gauge the mind-set of the average consumer.

At a glance

Today

Treasury Department reports on the federal budget.

BOOKMARKS
Even for the most diligent shoppers, healthcare has long been a difficult area. Although scores of websites can lead you to a good restaurant or a deal on a TV set, few will help you pick a hospital.

Box-office results

Estimated ticket sales for May 9-11 at U.S. and Canadian theaters. Final figures will be released today.

Game pieces

Business

Rothschild Worldwide Licensing Inc. makes novelty items, often for sports teams, including wigs, Rally Monkeys, seat cushions and plush toys.

The Future of the Internet -- and How to Stop It

By Jonathan Zittrain

Titles: The good, the bad (and in some cases, ugly)

Strong: Why It Worked

Weak: Why It Bombed



Your Money
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