Overview of Lights, Camera, InterAction

April 21, 2008

Lights, Camera, InterAction

Business: Uses the process of making commercials as a team-building event for groups of employees

Owners: David Wendell, Sterling Lanier

 
    Revenue: $1.7 million in 2007

    Employees: Five

    Most unusual project: Building an operating room set for Baxter Laboratories, manufacturer of skin care and pharmaceutical products





    If you weren't sitting in a theater, you might think this parade of '20s, '30s and 1940s Anglophile finery was a Ralph Lauren retrospective.
     
    On the heels of events such as terrorist attacks, say researchers, some people do better to leave things unsaid for a while.
     
     

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