Google entered the world of digital media players in 2013 with the $35 Chromecast, a credible rival to the Apple TV and Roku's many devices. But there were also reports that Amazon had a device of its own in the works. The Amazon digital media player was never released, but it makes sense for Amazon to enter the market. The company sells a wide variety of digital content that users would want on their TVs and entertainment systems, from songs to TV shows and movies. Apple users and Google users are already covered with devices that are compatible with their smartphones and tablets, but users of Amazon's Kindle Fire tablets are left helpless. To avoid losing its tablet users to Apple and Google, Amazon should launch a digital media player of its own.
Simon Dawson / Bloomberg
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