Apple Inc. is finally ready to launch its attempt to compete with the internet-connected speakers made by Amazon and Google with the release of its long-awaited HomePod.
Pre-orders for the HomePod will begin Friday in the U.S, Britain and Australia, two weeks before the speaker goes on sale in stores for $349.
Apple had intended to release the HomePod last month during the holiday shopping season, but delayed its debut to refine the product.
Both Amazon's Echo and Google's Home speakers have been expanding their reach into people's homes since Apple announced the HomePod last June. Amazon and Google also are selling their speakers for substantially less, with streamlined versions of their devices available for under $50.
Like its rivals, the HomePod includes a voice-activated assistant to help people manage their homes and the rest of their lives. Apple relies on Siri to process commands; Amazon uses Alexa; Google features the eponymous Assistant.
All three companies are trying to build digital command centers within homes in an attempt to sell some of their other products.