Apple iTV rumors are getting back into full swing following a report saying the company is checking out several designs for a high-resolution television set.
"It isn't a formal project yet. It is still in the early stage of testing," one of the report's unnamed sources said.
According to the report, Apple has been testing television prototypes for a number of years, but has finally begun expanding its tests to include its supply chain partners.
Last week, Apple Chief Executive Tim Cook poured fuel onto the iTV-rumor fire when he was asked by NBC's Brian Williams about televisions -- during his first TV interview, ironically.
"It's an area of intense interest. I can't say more than that," Cook said.