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AT&T, T-Mobile at it again; Texas carrier cuts price of 2 GB data plan

Old rivals AT&T and T-Mobile are fighting again to the benefit of their customers.

Dallas-based AT&T over the weekend announced that it will offer customers its 2-gigabyte Mobile Share Value data plan for $15 less than it previously did. At that price, a customer with a single smartphone line can get unlimited talk and text along with the 2 GB of data for $65 per month.

We’re continuing the trend of offering more value to our new and existing customers," said David Christopher, AT&T Mobility chief marketing officer, in a statement.

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The move seems to have come as a response to T-Mobile, which also announced new benefits for customers late Friday.

T-Mobile said it will offer customers on its Simple Choice plan twice as much high-speed Internet data as before. That means they will get 1 GB of 4G LTE for $50, instead of just 500 MB.

After AT&T announced its price cut, T-Mobile Chief Executive John Legere, who is known for taking jabs at his rivals, took to Twitter to mock his competitor.

A day late and a dollar short... Story of @att's life. #whatsavings

— John Legere (@JohnLegere) March 9, 2014

The recent changes by each of the carriers are the latest shots fired in a spat that's heated up this year. Since January, AT&T and T-Mobile have actively tried to poach each other's customers, and it doesn't look as if the tiff will end any time soon.

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Copyright © 2014, Los Angeles Times
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