Guber, chief executive of Mandalay Entertainment, is backing NextVR, a Laguna Beach start-up. NextVR is bringing former Turner Broadcasting chief technology officer Scott Teissler and former NHL executive Doug Perlman on board as advisors.
The new trio will help NextVR gain footing in the complicated sports broadcasting rights system.
"How does it fit into the economic engines of the league and media companies?" Guber said. "These rules and determinations will be made by the leagues, the team, broadcast groups, but those are just speed bumps. There's no stopping the fact that this is engaging technology."
"You can be in Bangor, Maine, and be in Oracle's best seat," he said, referring to the Warriors' arena. "It gave such a great deal of proximity."
Guber, whose holdings also include the Golden Globe Awards and the Billboard Music Awards, said he's prepared to make more virtual-related investments. He pointed to opportunities in camera systems, production facilities and display technologies.